Frankfurt on the Rhine is the hometown of Johann Wolfgang von Goethe, a famous German poet, and also a fortress in ancient Rome. In this great city, there is a world-famous exhibition center - Frankfurt Home Textiles and Accessories Exhibition Hall.
Germany International Frankfurt Home Textiles and Accessories Expo is held once a year. Manufacturers, dealers, designers and machinery suppliers related to home textile industry from all over the world will fly to Frankfurt, so it is called the top event of the world home textile industry by industry insiders.
In the spring of 1996, a Chinese came to Germany and entered Frankfurt, the hometown of the famous poet Goethe. This Chinese is Lu Wenlong, who is only 36 years old at this time. This man with medium stature and dark hair and yellow skin walked into the Expo with the samples brought from Hualong Textile Decoration Co., Ltd., the hometown of Chongxian, Yuhang. Under the "full view" of yellow hair and blue eyes, Lu Wenlong walked from this booth to that booth, looked at and touched the exhibits on each booth, as if he had "realized" something. At this time, a tall blue eye spotted Lu Wenlong's unusual "behavior". So he opened his voice and said, "Hello one one." Fortunately, Lu Wenlong came here prepared. His translator immediately told him that a foreign businessman asked you to come and talk. It turned out that the foreign businessman was an American. When we talked about it, we felt that it was too late to meet. The two sides made useful discussions on the home textile style, quality, brand, price, sales and other issues of common concern. Finally, the two sides shook hands and said they would establish a cooperative relationship.
In his days in Frankfurt, Lu Wenlong has talked with home textile dealers in Frankfurt, Germany, Belgian home textile machinery manufacturers, and British home textile dealers. He took the exhibition as an investigation, so the activities were full. He was not satisfied with how many orders he had received, but he was in high spirits for his trip to Frankfurt. Lu Wenlong learned a lot of new things during his trip to Frankfurt, which has injected vitality into his future leading the fabric trend in Yuhang.
In July 2001, Hangzhou Hightex Fabric Co., Ltd. was officially put into production. "Hightex" was built in Yuhang Economic Development Zone in Linping City, and entered the "center" of Hangzhou, Jiaxing and Huzhou, which is conducive to the integration with domestic and international markets. The birth of "Hightex" became Lu Wenlong's happiest moment, because he opened a new chapter for realizing the value of life. Lu Wenlong is a pioneer, an innovative person, and an insatiable person. "Hightex" has interpreted his life personality and become his "stronghold" leading the trend of Yuhang fabric arts. If you go to "Hightex" now, you will surely enjoy Lu Wenlong's style of creating modern cloth arts. In the workshop, 82 large jacquard looms imported from Belgium are produced by computer control, weaving colorful patterns between warp and weft. The fabric products with an annual production of 7 million meters were sold out by American merchants and widely used in the sofa manufacturing industry. Not only computers are used for production, but also computers are used for design, management and storage. "Hightex" has become a model for Yuhang to transform traditional industries with open technology.
Lu Wenlong's use of IT technology to transform traditional industries is a legend. In 2002, a leader came to Lu Wenlong and said that there were some excellent young men from Beijing who were engaged in information technology and wanted them to come to Hightex to develop new technologies. Lu Wenlong was very interested in IT technology. In addition to the original spirit of being eager for talents, he agreed with them to enter "Hightex" to develop new technologies. As a result, in the top floor of "Hightex", China's first light textile ERP software was successfully developed, and the "online" effect was quite significant. It can be directly applied to storage management, production scheduling and other aspects, becoming a new production and operation mode of computer "command" human brain.
According to a manager of Hightex, the company has more than 20000 products and hundreds of thousands of silk threads. For example, there are more than 300 kinds of red, which is very difficult for warehouse management, because different colors of silk thread will produce inferior products, which may be out of competition in the international market. As the leading enterprise of Yuhang home textile fabric, it needs to eat "first saliva" and accelerate the transformation of traditional industries. One of the characteristics of transforming traditional industries is to change the traditional manual information processing method, and the only way is to support it with IT information technology. This major change can contribute to "Hightex" to enhance its core market competitiveness and increase the technological content of its products.
October 2003. The 9th China International Household Textiles and Accessories (Autumn and Winter) Expo was held here. Lu Wenlong created the "Hightex Castle", which made them unique at the Expo. It has also led a lot of enterprises to follow suit. "Hightex Castle" not only appeared in various expositions, but also built it in Los Angeles, USA. Now, "Hightex" in Los Angeles, the United States is operating normally. Since this year, the export volume of "Hightex" has increased significantly.
In September 2003, "Hightex" and "Boss Group" cooperated to acquire the landmark building of Yuhang District - Hangzhou City Garden Hotel, namely the 28 storey Yuhang Building, for 250.8 million yuan. While "Hightex" accounts for 80% of the shares, that is, "Hightex" needs to invest RMB 200.64 million to achieve the acquisition goal. This move caused a sensation in the region, and was also praised by many bosses in Yuhang's business community, calling Lu Wenlong a "trendsetter". Lu Wenlong has the economic strength to dare to purchase Yuhang Building. During his founding of "Hightex", he invested 130 million yuan in total and recovered all the investment by 2003. At the same time, he has the first light textile ERP software in China, which is invaluable; He also has a new project in his hands, which can create an "Hightex" on more than 300 mu of land. With his strength, he certainly did not hesitate to buy Yuhang Building. After all, Yuhang Building is the highest building in Yuhang. If you stand on the Yuhang Building, you can have a panoramic view of the sky.
The entrepreneur who came from the field now has a bright aura: Member of the Seventh and Eighth CPPCC Standing Committee of Yuhang District, Vice President of Hangzhou Federation of Industry and Commerce, and President of Yuhang Household Textiles Industry Association. However, the pragmatic Lu Wenlong is determined to run the industry well, to be a pioneer in leading the trend of Yuhang fabric art, and to lead his "Hightex" to march forward bravely!