Price war, rampant piracy, and products that are not popular are the problems that Chinese home textile enterprises have to face on the road of development. These problems seriously threaten the survival of enterprises. These basic problems can not be discussed until they are solved, nor can we talk about the construction of corporate culture, let alone brand building. The key to solve these problems lies in the construction of enterprise terminals. "Whoever can seize the terminal will have the first opportunity". With the rapid development of China's home textile industry, more and more home textile enterprises attach importance to the terminal market as the most important link in the industrial chain.
This way of enterprise survival has left too many home textile enterprises suffering. Some enterprises have succeeded, but more have failed. However, the Chinese business community will never lack those enterprisers who have courage and strategy. It is their unyielding spirit that knows that there are tigers in the mountains and prefers to travel in the tiger mountains, which supports the Chinese home textile industry. Hangzhou Hightex Fabric Co., Ltd. is the pioneer of this kind of self transcendence and the courage to build a terminal road.
The "Thousand Stores Project" is one of the most powerful weapons of Hightex from the upstream to the terminal
According to the latest fashion trend, the integrated home textile living hall integrating bed products, curtains and sofas caters to the consumption concept of the vast number of shoppers and becomes a new mode of modern home textile sales. The "Thousand Stores Project" launched by Hightex Fabric Art will become a powerful weapon for Hightex to move from upstream to the terminal, creating an integrated home textile living hall with unique design, clear product positioning and excellent product quality for consumers. The beautiful spaces with elaborate furnishings will fully interpret the household fashion and attract people's attention. It highlights the grasp of the overall style and pays attention to the collocation of details, reflecting the elegant taste of combining art and fashion.
The home textile life hall not only displays home textile products, but also matches a large number of different home textile products according to different styles of furniture to show the overall home atmosphere, which is in line with the concept of "big home" promoted today. Through the combination of various products, it provides consumers with an overall and personalized configuration scheme of household soft decoration, ranging from curtains, soft beds, fabric sofas to handkerchiefs, cosmetic bags and slippers. Each product, through integrated design and matching, embodies the owner's character, philosophy and life attitude. These changes reflect the hot spots of market demand. Instead of single product production, China's home textile industry is gradually entering the "overall home textile era" from the perspective of home life. After the cabinet and furniture industries have stepped into the era of "integration", the home textile industry is bound to gain more profits and promote the development of enterprises to a higher level as it moves towards "integration".
"Differentiation Strategy" is the second weapon of Hightex from upstream to terminal
Mr. Ge of Hightex said that he had no choice but to talk about his unique views on product piracy. In the face of piracy, Hightex has proposed a new concept in addition to applying for patents for each new product. The so-called new products are only good products that can be recognized by consumers, not necessarily the latest research and development. Hightex's positioning is to focus on the research and development of functional fabrics in a medium to high grade, small batch and multiple varieties. In this way, we can achieve the goal of "no one has me, no one has me" and "differentiated operation", rather than a simple price war.
If an enterprise wants to maintain its competitiveness, the price war cannot be relied on. The only thing that can be relied on is continuous innovation. Only by improving product quality, innovating technology, reforming management mechanism, differential operation and other means can enterprises absorb the pressure of rising costs, which is a wise choice. In order to seek long-term development, the first thing is to take the cultivation of core competitiveness as the core of the enterprise's development strategy, and often produce new products, high-quality products, and products that consumers like. Fundamentally seeking the right way to obtain long-term competitive advantage; The second is to take 'differentiation' as the essence of the enterprise's development strategy, and form a unique advantage over other competitors through 'differentiation'; Third, the adaptability of the development strategy to the market environment should be taken as a prerequisite for enterprises to obtain lasting development vitality. Only a self adaptable strategy that adapts to changes and constantly matches the goals with the environment and strength can ensure that the enterprise will win the future.
Now the economic situation is becoming increasingly severe, how can Hightex spend the winter calmly? It depends on carefully crafted magic weapons. Mr. Ge said that why the home textile market used to be easy to do was because the market was good. Now the market is not good. It depends on the ability of the enterprise. The problem will certainly arise, just sooner or later. Hightex is well prepared, so it will not be too cold this winter.